Archive for the Marketing
What does it take to be successful with a eCommerce Website?
August 3rd, 2011
This is a good question that comes up a lot, so we’ve decided to put our thoughts down as to what you need to be successful with a eCommerce website.
The Right Mindset
If you’re starting out as a complete newbie in online sales, at some point you might become frustrated, so to compensate you need to have a positive attitude. It’s so important to believe in yourself and have faith that you too can learn the skills necessary to do this. It’s key, that you need to be in the learning mindset to succeed. Even though you might be using a turnkey eCommerce website there will still be things to learn. Do not listen to those who try and put you down or tell you that what your trying to do won’t work or there is too much competition.
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How do you increase sales in your shop?
May 11th, 2010
Start with the copy.
Persuasive and interesting copy (the text on the page) is a key component to making your website stand out. Clear and compelling product descriptions, special offers and romantic stories about how products will positively impact your customers lives are what turn visitors into customers.
If you’re at all interested in search engine traffic, you have to start with generating content for your website, and written content is the fastest and easiest to spread option.
Copy writing can be intimidating at first, but rest assured that anyone can become an effective copywriter with the right information and lots of practice. Below, we’ve assembled some of our favorite resources that are sure to give you a head start over competitors who don’t understand the power of copy.
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