Persuasive and interesting copy (the text on the page) is a key component to making your website stand out. Clear and compelling product descriptions, special offers and romantic stories about how products will positively impact your customers lives are what turn visitors into customers.

If you’re at all interested in search engine traffic, you have to start with generating content for your website, and written content is the fastest and easiest to spread option.

Copy writing can be intimidating at first, but rest assured that anyone can become an effective copywriter with the right information and lots of practice. Below, we’ve assembled some of our favorite resources that are sure to give you a head start over competitors who don’t understand the power of copy.

Where do I start?

Copywriting 101: Write The Way You Speak
This article boils down to writing interesting copy. Seems obvious, but it can be hard to remember and hold yourself accountable.

Copywriting 101:An Introduction to Effective Copy
This is a ten article series that will turn any copywriting novice into an effective salesperson.

Make Your Words Sell
A 250 page FREE ebook that will take your understanding of persuasion through writing to the next level. Learn how to identify your primary audience and target them with your writing.

Why did you read this article?
Probably, because the headline caught your attention.

Did you know that on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest? If you want to make sure people read your new persuasive copy, you’ll need some killer headlines to get their attention. Check this out: How to write magnetic headlines

Don’t underestimate the importance of persuasive copy, it’s your most effective sales tool on your website. We recommend spending at least twice as much time on crafting the copy as tweaking the design. This will give you a huge leg up on your competition.

Log into your ShopManager today and start optimizing your copy for sales!

Are you interested in profiting from this trend by opening your own eCommerce store?

This is where a TurnkeyShop comes into play. A TurnkeyShop is a complete, ready-to-run niche eCommerce website. This means you can start an online retail business instantly, filled with in-stock products and ready to take orders from day one. This allows you to leapfrog the process of finding products to sell and building a website, which can take months and cost thousands of dollars. The most valuable effort in running an online business is building traffic, promoting your best products and generating repeat orders from customers, so why not start there on day one? TurnkeyShop makes this possible by reducing your time and effort to start your store down to almost nothing.

Some of the benefits of using TurnkeyShop consist of lower upfront costs, painless upgrades and scalability. Similar e-commerce sites can easily cost upwards of $10,000 just to build. Using TurnkeyShop will lower that upfront cost and spread it out over time while you start doing business right away. We manage all updates and upgrades so you can focus on the important stuff. No need to worry if your business grows since your shop will scale to your customer demand. This really is the way to start your own online business for a low cost.

You get to focus on adding value to your business like customer service, marketing, promotion and building repeat customers! In other words, the things that make you money.

Starting an Online Retail Business Gives You Freedom

The real reason for operating your own TurnkeyShop is the freedom it can bring you. Imagine the freedom you can enjoy with an additional income stream. Once you’ve built a customer base and are receiving regular orders, the dropshipper will handle all of the logistics for you, while you receive the up front money from the orders. What would an additional income stream allow you to do?

Another freedom TurnkeyShop can provide is location and time independence. You get to decide where you work from and when. This is perfect for those of us who have day jobs and want to make extra income, or those who want to spend the daytime with our families and work a few hours at night. You can log in and manage your TurnkeyShop from anywhere in the world with an internet connection, any time of the day.

If you’re looking to take control of your work life or just add an extra income stream to your bank account, you should consider opening one or more TunkeyShops.

That’s because so much about running an eCommerce store can be outsourced. The larger companies are happy to drop ship products to your customers, because they know smaller companies and individuals can be better at marketing and customer service than they are.

A TurnkeyShop is a turnkey online business that you can own. With TurnkeyShop’s website builder, you can build a complete, ready-to-run niche e-commerce website in minutes and have it populated with ready-to-ship quality products instantly. Orders are filled by a dropshipper, who sends the ordered products directly to the customer, so you don’t need to warehouse inventory or worry about shipping. No need to worry about patches or upgrades to the core software of your shop either since it’s included in the service.

Just to clarify, starting a TurnkeyShop doesn’t mean you are off the hook from doing anything. Quite the contrary, the only way the store is going to provide you with the extra income you desire is through smart promotion and consistent marketing. The advantage of a TurnkeyShop is that your effort starts to pay off almost immediately rather than waiting months to find the right products and develop the store. If you share the store with your family and friends, you can begin doing business the day you setup shop.

Your TurnkeyShop is filled with great niche products that are in demand and priced to sell. No matter how much you sell, the dropshippers are ready to deliver your product. Can you imagine the frustration of not having enough product in stock to keep up with your growing orders? Or having to lay out all that cash before you knew if you could sell those products? These dropshippers have plenty of space and inventory to keep up, and you don’t have to pay them until you’ve received the money from your customers, so the risk is removed from the equation. Nevermind that fact that the dropshippers can continue to fill orders while you’re on vacation or focused on growing your business.

Arguably the best thing about a TurnkeyShop is that you can run it from anywhere. Since everything can be controlled online through the ShopManager, you can run your dropshipping website at any hour, from any place you choose. With the automated income that a successful TurnkeyShop provides, you can experience real independence and freedom with your time.

Lastly, the ShopManager is designed to be easy and powerful. If you can check email online, you can run a TurnkeyShop. Why not change the colors of your website based on the season, and feature your newest products on the home page? Your store can be more than just your business, it can be one of your favorite hobbies too, because running a TurnkeyShop can be fun!

Not only is it great to give your friends and family special discounts and see them enjoying your products, but it feels great to see the orders flow into your inbox.

If you’re seeking an additional income stream that offers you time and location freedom, TurnkeyShop is the answer. The instant setup and 14 day free trial makes it easy to try it out.