Archive for the Advice

eCommerce Website Building: Where Do I Start?

February 10th, 2014

Building an eCommerce website isn't something that is really cut and dry. There's a huge variety of products and services that can either help you get your website where you want it or simply confuse you. It's also important that you make the right choices upfront so that you don't end up having to restructure your whole website because of some problem in your design layout. The level of time investment necessary for mastery in many software packages can range from little to a VERY significant amount.

Where you should start greatly depends on what you plan on attempting to do and how deep you're going to dive in. For a moderately professional, clean looking website without a lot of automation or intensive graphics you can probably get by with some basic knowledge of HTML, ability with a good WYSIWYG editor and an image editing program. On the other hand, if you're someone that's looking to build something that will really wow your audience then you might consider spending some major time learning HTML, CSS and PHP or similar languages.

What is a "WYSIWYG" editor?
A WYSIWYG (What You See Is What You Get) HTML editor is what allows you to get by with minimal knowledge of HTML. Yes, that means you don't have to know EVERYTHING about HTML to have a decent looking website. When you use a WYSIWYG editor it interprets what you're doing (inserting an image for example) as being a certain series of HTML tags with attributes and does it for you... Thus, what you see on your screen is what you get. Instead of seeing a bunch of HTML code in text format, you'll mostly see what will actually show up in your browser once your website is live.

Image editing? What do I need that for?
Okay, let's be realistic here: If you're going to make a professional *appearing* website it's important that you can make some basic, decent looking graphics. There's a lot of graphics programs that can truly get the job done, but as far as power and flexibility goes I recommend Adobe Photoshop or GIMP (which is free). Both programs are great and if you're going to learn ANY image editing software I recommend you start with GIMP because of it's ease of use plus it's FREE! You can also have your images created by low cost sites such as 99Designs or Fiverr.

There are some SaaS (Software as a Service) solutions for eCommerce out there as well. Some have WYSIWYG editors but most require some programming knowledge. Depending on your needs and skills, a TurnkeyShop eCommerce store can be a great way to easily get started.

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Starting A Small Online Ecommerce Business

February 20th, 2013

With a little knowledge, skills, and determination, anyone can start an ecommerce business. In this article, I'll go over a few of the basic components that you'll need when starting your ecommerce business.

1 – Product or service
If you don't have your own product or service to market, you can market other people's products, either via affiliate programs, dropshippers, or network marketing programs. Once you've found a top quality product or service to market, you're ready to get started!

2 – Shopping Cart software
To sell products online, you will need some kind of shopping cart software, to facilitate online ordering and order processing.

3 – Online Payments
To sell online, you'll need a way to accept online payments. The easiest way to do this is via Paypal. For a full featured merchant account, 2Checkout is a good choice. These are just a couple of many payment services out there.

4 – Communications
Even in ecommerce, communication with your customers is very important. At the bare minimum, you should have an email address and physical address for your customers to contact you at.

5 – Marketing
Many small business owners fail at one of the most important points – marketing. If you don't properly market your website, you won't make any sales, and your business will fail. The key is to utilize marketing methods which are effective and profitable for your business. Experiment to find what works best, but here are a few tried and true methods to start with: pay per click marketing, search engine optimization, article marketing, shopping comparison websites, email marketing, and joint ventures.

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Seo Tips For Your Online Store

January 15th, 2013

One way to drive traffic to your eCommerce shopping cart website is by Search Engine Optimization (SEO). Getting your eCommerce website listed high in search engines such as Google, Bing and Yahoo will bring valuable hits to your website. The traffic generated by SEO is normally very targeted, for example if someone searches for ‘product x’ and your website come up as the top listing the user that is going to be visiting your website is likely to be very interested purchasing ‘product x’.

Structure and Validation

Following the correct HTML (or XHTML) structure on your website is very important. You should make sure you use the correct header, html, body tags etc and use them in the correct order. This practice is called on page SEO, you just need to make sure that your shopping cart software follows the correct HTML structure. You might be surprised to find that a number of popular online store solutions are not deployed with valid HTML structure.

SEO Friendly URLs

The structure of the links (or URLs) on your website is important using URL structures that read like:

http://your_domain/my_category/my_product

as opposed to

http://your_domain/?product_id=xsslkjl&cat_id=2627

are generally accepted to increase your search engine rankings. There is much debate about how much this kind of search engine optimization improves your rankings but the undeniable benefit of this is that when your page appears in search engine listings, the URL is included. If your URL is readable by a human then there is more chance the person is going to click on your link. Search engines also highlight the search terms in bold in the results the more of your listing to can get to appear in bold the better.

Maximize Descriptions

Search Engines deploy software robots to search the internet looking for pages, they are normally referred to as ‘Spiders’. Spiders love text, the more and more relevant the text on your website is then higher your chances of getting listed high in search engines is. Make sure your product and category descriptions are as in-depth as they can be, but keep in mind that you’re descriptions are going to be read by people who want to buy the products, so don’t make them full of gibberish just so there is text for the spiders. Accurate and detailed product descriptions have also been shown to increase the likely hood a customer will make a purchase from your online store.

Alternative Descriptions and Titles

Including alternative descriptions and titles for your products is a good idea. If you’re products is called ‘The XYZ3200’ then there is a possibility that someone searching for your product might not be aware that it’s called this, especially if it’s a small portable coffee machine. Including alternative more user friendly products titles will help the spiders and then, in-turn, customers find you. It’s a good idea to do some keyword research when choosing alternative descriptions. A keyword research tool will be able to tell you what descriptions people are searching for and give you a good idea which descriptions and titles to choose.

By employing these tips we have no doubt you will be able to increase the search engine traffic that your website generates.

Category: Advice, Traffic Building
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7 Way to Build Trust with your Ecommerce Customers

December 5th, 2012

Many new eCommerce businesses have little idea the impact of trust marketing will have in their online business success. For most customers the value of trust is important. This is why certain businesses continue to grow online while others do not. In a very simplified sense online businesses that grow give their customers reason to trust them while many others do very little to instill trust.

Where does that trust come from?

1. Always work to improve Search Engine Optimization (SEO). Most web users refer to their favorite search engine as a litmus test for trust. If they can’t find you in the first 3 pages of results for a search term, they probably won’t look any further. Work to convince the search engines you can be trusted and customers will follow.

2. Making promises and then delivering on the promise. Customers pay attention to how well your word stacks up against the reality of the checkout.

3. Customer service is always a big deal. Do your best to make sure every customer feels taken care of. There are ecommerce businesses that routinely drop the ball when it comes to customer service. Sadly, many will not be with us long.

4. Knowledge-based content must be authoritative. When you give your customers quality information they can use, you extend a hand of friendship to them. You are perceived as someone who is not stingy – someone who can be trusted.

5. Make sure your site is clean. One killer of trust is a site riddled with spelling errors and other glaring mistakes. Many customers will leave when a pattern of error is detected. The feeling is that if something as important as a website can’t be developed with minimal error then how important are the customers and how well will they be taken care of. At that point it’s simply easier for the customer to look elsewhere.

6. Your customers are smart so let them know that you are aware of the fact. If you work to inform without high pressure you are letting your customers know you understand their ability to make informed decisions without the need to be lead. This often enhances trust.

7. The use of autoresponders can help in managing follow up and follow through. No one likes to be left hanging. When you use autoresponders you can effectively eliminate extended response time.

Trust marketing doesn’t have to be hard it simply needs to be managed as an effective means of reaching the goals of your customers as they help you reach yours. If you give more than the customer expects you are likely to see greater trust and increased sales.

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Article Writing: Can It Help My Online Store?

May 10th, 2012

Online businesses take time to grow, especially in the first year. If your online store is quiet and you’re waiting for visitors to come and buy, it’s easy to get discouraged. The moment the advertising ends, so does your traffic.

What if you could get visitors to your online store for free? And, not just that, the visitors keep coming for years to come. How does that sound? One of the best methods of generating traffic to your website is by writing and sharing articles. This is not a  ‘get rich quick’ or some other type of scam. It’s just plain old fashioned article marketing.

Now, even if you aren’t a writer, you can use this method of getting traffic. It doesn’t take a degree in Literature to succeed in article marketing. All it takes is a little time and energy. If you have that - you can get traffic to your website.

It’s actually quite simple and it is underused, especially in ecommerce businesses.

All you need to do is write a short, simple, helpful article about something related to your online store. If you sell makeup, then write an article about how to choose a foundation color, or how to care for your skin during the winter. Or write a review about a particular product you sell. Once you’ve written your article, you submit it to the article directories.

Article directories are libraries of free articles. They are collections of articles that website and blog owners can use on their sites for free. The only stipulation is that everyone who publishes your article must include your author bio at the end which is where you include your website URL and some intriguing information about your online store.

Having articles in various article directories is a great way of providing links back to your online store, thus building your site's popularity. When a page has many links back to it it helps to attain a good placement in the search engine results. An article directory which has a high page rank is the best place to submit articles, as this helps to boost your page's rank as well.

During the process of article marketing, don't submit an article that is already on your own website without modifying or spinning it to give it at least 25% uniqueness. It could be considered duplicate content if you just submit copies to all the article directories and you don't want that!

Use keywords in your article's title and in the beginning of the first paragraph. Spread your chosen keyword/phrase throughout the article as well.

Most article directories allow you to use hyperlinks. For superior article marketing, use anchor text that relates to the keywords you are targeting. This will help you attain a better position in the SERP's (search engine result pages). If you are targeting "makeup tips" make sure to hyperlink those keywords/phrases in your article or bio box. This will help your online store get higher in the search results for the term "makeup tips".

Here are a few article directories to submit your articles to: EzineArticles.com, GoArticles.com, Amazines.com, ArticleDashboard.com, Buzzle.com, iSnare.com

In summary, article marketing should be an important element of ecommerce marketing. Now that you see how simple this free method of generating traffic is, give it a try. You have nothing to lose and much to gain.

Category: Advice, Marketing, Traffic Building
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Five Ways to Improve Your Shopping Cart Conversion Rate

May 8th, 2012

Just trying to attract customers to your website amongst the noise of online marketing is not an easy task in itself. Therefore, it is simply a tragedy when a potential customer goes through the majority of the purchase cycle, but stops short of completion. Such incomplete transactions can be very frustrating.

When a customer stops the checkout process midway, it's called "shopping cart abandonment." The higher the occurrence of shopping cart abandonment, the lower the shopping cart conversion rate will be. You can improve your conversion rate with these 5 easy tips:

Do Not Require the Customer to Register
You might be inclined to capture as much customer data as you can, but many prospective customers will want to abandon you, rather than fill out a long registration form. Allow customers to purchase without registering. If that's not a possibility, keep the registration form as simple as possible. Only require information that you really need like an email address.

Don't Distract the Customer During Checkout
When the customer initiates checkout, it's always best to eliminate any generic navigation, information, product offers, etc. and only show links that process the transaction. This will reduce the risk of distracting the customer from completing the checkout process.

Up-Sell Following the Sale
There is always a temptation to sell more to a customer. However, constant up-selling increases the risk of losing a customer. It is far better close the sale taking place and up-sell later. You can always send a follow up email with additional offers or discounts on similar or special products.

All Costs Should be Transparent
Make sure show the customer all costs that are included such as shipping, packing, taxes, etc. Wouldn't you feel cheated and abandon the shopping cart if you thought you were purchasing an item for $20 then asked to pay $30 without knowing what the additional costs related to?

Utilize a Coupon Strategy
Numerous online shoppers are bargain hunters and discount coupon codes provide them with instant gratification. These shoppers might abandon their shopping cart when they search for a coupon. If you have coupon codes, make it easy for customers to find them.

The goal is to get your customers through the check-out process as quickly and easily as possible. Always make sure to test and tweak the changes you make to see how they impact the process.

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5 Ways To Drive Customers Away From Your Website

March 15th, 2012

We all want visitors to our website but more importantly we want them to stay and spend money on our website. Below is a list of five ways on how to drive visitors away from your website screaming "Get me outta here!" If you prefer being alone with your website and don't want all those pesky visitors bothering you, then follow the guidelines below and you'll get rid of them quick as a blink.

1. Don't state on your website what you do or what you sell. Make it a complete mystery. It's like a secret club -- your visitors are left in the dark. Have you been to websites like this where you show up and think "What the heck is this site about?" If you're not presenting a clear statement about why your visitors should spend their money (or at least come back again), then you're on your way to the bottom of the abyss.

2. Overwhelm visitors with lots of information. Almost as bad as the "What the heck is this site about?" problem is the "Oh my Goodness! Oh my Gracious!" sites. As a visitor, you know the sites I'm talking about. The page opens and your jaw drops. There is a sea of banners and links everywhere. Where do you go? What do you do? I'll tell you what I do: Click the little "x' in the upper right-hand corner to get the heck outta there!

3. Make the ordering process really complicated. There's nothing I love more than putting items into my shopping cart and then spending 20 minutes trying to figure out how to set up an account and pay. Guess what? I sure don't click the 'contact us' button. I click the "x" instead. You've succeeded in getting rid of yet another pesky customer who wanted to spend money.

4. Fill your site with outdated information and broken links. Phew. You dodged a visitor with that one. They clicked on a link that was broken -- and off they went.

5. Make sure there's no way for an interested customer or business partner to contact you. Heaven forbid, you might get some spam if you have your contact information on your site.

Thank Goodness you don't have those gosh-darned customers emailing you while you're trying to read up on your favorite celebrity's love life.

Obviously, I'm being silly, but you do know that these examples are true. You've seen sites that seem like they are trying to drive you away. If you are spending time and energy putting up a website to make money, then make sure you do it right!

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5 Tips to Customize Your Facebook Fanpage Timeline

March 12th, 2012

With the deadline for the new Facebook timeline fast approaching on March 30th, 2012, you will need to convert to the new format sooner rather than later. Your current images may not be optimized to fit the new timeline format. You will also need to set a Cover Photo to make your page look more professional. In addition, calls to action on the new Cover Photo are not allowed under the terms of service. So what can we do to continue to get more Likes with the new Timeline format? Below are five ways to customize and optimize your Facebook's timeline...

1. Direct people from your website to a Welcome tab

If you currently have an iframe page tab setup to direct fans to a call to action (most likely to click the "Like" button), it will no longer default to that page from your vanity URL. However. each tab still has an unique URL that you can use to send people directly from your website, article, signature, etc. One benefit of the new tab pages is more horizontal space to get your message across.

2. Point arrows on your Welcome page to the top right

The Like button used to be in the top left area of a Page tab. On the new Facebook tab pages, the Like button is in a fixed position on the top right of the Page tab. If you currently have an arrow on an iframe Page tab, you should probably change it to point to the top right.

3. Use custom tab images for calls to action

On the new Facebook timeline, there are visible tab images (111 x 74 pixels) which contains plenty of room to include text and images. You can get creative with these by adding call to action text within the images too. You can also select which tabs you want to be visible.

4. Add a Click Like arrow to your Profile Picture

Although Facebook doesn’t allow calls to action on your Cover Photo, they don’t say anything about having a call to action on your Profile Picture. You can sneak in a subtle suggestion to click the Like button that’s to the right of your profile picture.

5. Pin and/or Highlight great content on your timeline

You can pin specific content to the top of your timeline and pinned posts will stay at the top for seven days. If you have a particularly popular blog post, be sure to pin it (and pin it again). You can also highlight specific content on your timeline which will increase the size of the post on the timeline.

Make sure to test multiple approaches to find what works best for your brand and remember that people will be more willing to Like your page if they see it as a source of great content that’s relevant to them in some way.

Please feel free to post your comments below with any approaches or tips to maximize the new Facebook timeline.

What does it take to be successful with a eCommerce Website?

August 3rd, 2011

This is a good question that comes up a lot, so we’ve decided to put our thoughts down as to what you need to be successful with a eCommerce website.

The Right Mindset

If you’re starting out as a complete newbie in online sales, at some point you might become frustrated, so to compensate you need to have a positive attitude. It’s so important to believe in yourself and have faith that you too can learn the skills necessary to do this. It’s key, that you need to be in the learning mindset to succeed. Even though you might be using a turnkey eCommerce website there will still be things to learn. Do not listen to those who try and put you down or tell you that what your trying to do won’t work or there is too much competition.
Read the rest of this entry »

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